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Thank
you, instead of profit
 Brands
are today in a poor taste. Values become what the
old, local, traditional, proven. Forerunner of
this thinking is to open a shop in Paris, from
which the revenue is earmarked for charitable purposes.
In Paris in the fashion feel the change. Is the
crisis has forced it, whether as a result of changing
the attitude of some people against consumption
or the impact of the antiglobalists, it is not
known. Maybe all these reasons they work together.
Customers are slowly reaching that pressed on them
by corporate advertising luxury: expensive watches,
bags, accessories, clothes, objects of design,
in fact, long ago became the bulk. Today, when
a large company goes bankrupt, these pseudo luxury
lose a lot of strength.
Buy goods with the logo of a few thousand dollars (or gold) is too simple, if
not the ignorant. In addition, if something for half a year need to be changed
to something new, it comes up with fashion. Thinking people are beginning to
look at reality differently. It does not mean that suddenly ceased to buy. They
will, but it will no longer be the consumption of other kinds.
March 5 was in Paris at the opening of the shop-type concept, which is the bearer
of this new way of thinking. Store it in this case the name is not close, there
is a gallery from the crossing, second hands, libraries, literary cafes, and
a florist. Everything is located on 1,500 square meters. area on the edge of
the artistic Marais, in the building after the wallpaper factory, and is called
the Merci - thank you in French. The name is not accidental, as in a moment.
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Tropical
colors: sand, sun and the deep
Luxuriant vegetation and the hot summer colors: white, yellow and sapphire -
are the main topics the latest collection of well-known brand Spring-summer collection,
which was presented by Solar, confirms the good opinion that this ten years from
the existing Polish company has been among the customers. Neck care fabrics and
has good ideas are noteworthy, although not party to the classical solutions.
In addition, taking into account the dimensions of Polish women with a mind of
their real body, not just anorectic patterns. It focuses on the things to wear.
Not just daily, including evening. He has good bags and accessories.
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Fallen
stars and brands
You can rapidly go out of business or pauperize slowly, producing more
and cheaper products. In any event, always in fashion to die young Billboards
advertising perfume Avon Christian Lacroix, which have recently appeared
in Warsaw, troubled me. Lacroix in Avonie? Is it the end of their careers,
from France, a member of an elite group of haute couture? Designers like
he usually ensure that their names were mentioned only in the context of
most elegent, a shop located on the best street, there were ads on the
front pages "Vogue", a former four-digit prices (in euros of
course). In this situation, the association with Avon, a company popular,
it could be considered as deklasację. But in difficult times, as each decision
can and must sell the perfume, even cheap. From haute couture wyżyje no
one, on the contrary - it needs to be made, and that a lot.
more...
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